Our Story

BUILT FOR INDIA'S BODY.

We didn't start with a product. We started with a problem — and the numbers were impossible to ignore.

The Problem

INDIA IS RUNNING ON EMPTY.

80% of Indians are Vitamin D deficient. 53% can't get enough B12. 37% show Folate deficiency markers. These aren't obscure statistics — they're the everyday reality of hundreds of millions of people who are training, working, and living at a fraction of their potential.

The supplement industry's answer? Western formulas, Western dosing, Western problems. Nothing designed specifically for what Indians are actually missing.

We decided to fix that.

80% of Indians — Vitamin D deficient ICMR-NIN, 2023
53% of Indians — Vitamin B12 deficient WHO, 2022
$12B annual economic cost of micronutrient deficiency World Bank, 2022
How We Started

ONE QUESTION STARTED IT ALL.

The founding team at NextGen weren't marketers or influencers. They were scientists, athletes, and engineers who shared one frustration: why did every performance supplement feel like it was made for someone else?

Creatine was the most researched sports supplement in history — but it worked through biochemical pathways that depended entirely on vitamins. Vitamins that 80% of Indians were already deficient in. You could buy creatine and you could buy a multivitamin — but nobody had put them together in the right way, at the right doses, for the right market.

That gap became Core-Energy. One sachet. Eight vitamins at 100% of the Indian RDA. Three grams of pharmaceutical-grade creatine. Mango orange. Done.

Lumina Nutraceuticals Private Limited was founded to carry this idea forward — not as a single product company, but as India's first need-state nutrition platform. Every deficiency India faces, corrected. One sachet at a time.

Our Mission
"To build the world's most precise nutrition system for Indian bodies — one that respects the science, respects the culture, and never asks you to compromise."

— NextGen Nutrition

What We Believe

FOUR PRINCIPLES.
NO EXCEPTIONS.

01

Synergy Over Isolation

Every ingredient we include earns its place by making the others work harder. We don't add ingredients for a label — we add them for a biochemical outcome.

02

Indian Bodies First

Our RDAs come from ICMR-NIN 2020 guidelines, not American or European standards. Our deficiency profiles are based on Indian epidemiological data. We are made for this market.

03

Radical Transparency

No proprietary blends. No hidden quantities. Every ingredient, every dose, on the label. You know exactly what you're putting in your body and exactly why.

04

The Ritual Mindset

Supplements only work if you take them. We design for daily consistency — the right format, the right flavour, the right packaging — so the habit sticks and the results follow.

Why NextGen

THE STANDARD IS
PHARMACEUTICAL.

We manufacture in GMP-certified pharmaceutical-grade facilities and test every batch with third-party labs before it ships. Not because regulations require it — because our customers deserve it.

We use micronized Creatine Monohydrate — the most bioavailable form, the most studied, the most proven. We don't chase trends. Creatine Monohydrate has over 1,000 peer-reviewed studies behind it spanning 30 years. That's our standard.

And we package it in single-serve sachets — not because it looks premium (though it does), but because consistent daily dosing is what produces consistent results. One tear, one mix, done.

GMP-certified manufacturing
Third-party tested every batch
FSSAI compliant
ICMR-NIN 2020 RDA guidelines
No proprietary blends
Zero sugar · zero artificial sweeteners
Where We're Going

ONE PRODUCT TODAY.
EVERY NEED STATE TOMORROW.

Core-Energy is the first product on the NextGen platform — designed for performance and daily micronutrient correction. But India has more need states than one sachet can cover.

Now

PERFORM

Core-Energy — creatine + 8 vitamins for strength, energy, and daily deficiency correction.

Coming

RECOVER

Designed for sleep quality, muscle repair, and the parasympathetic reset your body needs after training.

Coming

FOCUS

Cognitive performance — clarity, concentration, and the micronutrients that support brain function under pressure.

Start Here

PROGRESS IS A CHOICE.

India's deficiencies are not your destiny. Your first sachet is the first step.